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This study develops a model of factors affecting overall brand equity in shahrvand chain store as a case study. Also how the current low trust in company web sites can be improved with the company logo.
A conceptual framework for measuring customer.
Equity thesis logo. This thesis continues to explore guidelines for logo designers to more effectively plan and create company logos. The term came into use during the late 1980s. Hence it is important that the management.
The sample of 167 customers in tehran city using convenience sampling method was selected. This is based on the assumption that all these dimensions of customer based brand equity will have influence on consumers perceptions of brand. Data was gathered by the 44 items questionnaire in self reporting way.
Consumer perception of brand equity measurement. The aims of the study are to review the dimensions of customer based brand equity by drawing together strands from various literature and empirical studies made within the area of customer based brand equity. The case of navigator acknowledgements the realisation of this master thesis would not have been possible without the collaboration and support of a number of people and institutions to who i would like to thank sincerely.
11 automotive industry and social media this thesis examines the elements of social media as a background to create brand equity in the automotive industry. Brand equity is perhaps the most important marketing concept in both academia and practice. Doctor of philosophy marketing may 2012 92 pp 18 tables 3 figures references 123 titles.
Strong brands how brand strategy and brand communication contribute to build brand equity. Brand equity menurut susanto dan wijanarko 2004 dalam menghadapi persaingan yang ketat merek yang kuat merupakan suatu pembeda yang jelas bernilai dan berkesinambungan menjadi ujung tombak bagi daya saing perusahaan dan sangat membantu strategi pemasaran. This thesis focuses on the importance of these dimensions brand awareness brand loyalty brand image and perceived quality of customer based brand equity on consumers perceptions of a brand.
Brands and brand equity. Gruca assistant professor lopo l. Credibility based logo design is introduced as the underlying principle for both logo design and web site improvement.
Customer based brand equity which refers to the consumer response to a brand name. Keller 1993 menyatakan brand equity adalah keinginan seseorang untuk melanjutkan. And the importance of conceptualizing.
Three essays on brand equity by jianjun zhu an abstract of a thesis submitted in partial fulfillment of the requirements for the doctor of philosophy degree in business administration in the graduate college of the university of iowa july 2009 thesis supervisors. About brand equity of the authors aaker 1991 yoo donthu and lee 2001 keller kotler and machado 2006 and finnaly christodoulidis and de chernatony 2009. Definition and management lisa wood sheffield hallam university sheffield uk brand management in consumer marketing brands often provide the primary points of differentiation between competitive offerings and as such they can be critical to the success of companies.
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